Work
Design, to me, is a bit like spellwork: a careful mix of intention, structure, and a spark of the unexpected. These projects each explore their own little universe; some grounded and practical, others more playful or speculative. All of them reflect how I think through interaction, scale, and human moments in digital spaces.
Projects
Meridian Commerce Customer Segments
Redesigning an opaque, over-nested audience segment builder and discovering that it shares an unsolved problem with a system I'd already redesigned.
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Meridian Commerce Loyalty Rules
Designing a loyalty system that serves an individual adding a quick points promotion and a strategist configuring an entire season's strategy in bulk — without treating the second as just a bigger version of the first.
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Meridian Commerce Analysis
Empowering multi-location retail managers to diagnose and act on localized performance insights.
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